Every two and a half minutes around the world there is a bride who is having a meltdown. She’s freaking out because the caterer took pasta off the menu at the last minute, the florist ordered the wrong colored roses, and the venue is charging her an additional fee that was not previously disclosed. This is why your salon or spa should send out a warm invitation to all brides. Get brides and their bridal party to glam up at your salon/spa for a match made in heaven. Check out these tips on how to get brides to say “I do” to your salon/spa.
Pin, Pin, Pin: Pinterest will be your best friend in attracting brides. Brides-to-be are looking for the best styles out there to pin to their “wedding board.” Get their attention by pinning your best work on Pinterest.
Bridal Post: Post bridal content on your social media platforms. Make brides feel comfortable choosing you when they see all of the awesome work you have done on other brides.
Partner Up: Network with other businesses that focus on wedding services such as wedding planners, florists, photographers, etc. Pro tip: Leave a small stack of business cards at their establishments.
Bride Specials: Add bridal party packages to your service menu. Include these services on your website, blog, and social media that way brides-to-be will understand that you specialize in bride services.
Bridal Consultation: Always do a bridal consultation as this will allow you to start building trust with the bride. She’s nervous enough about her special day. Salon and spa services should be one of the first things she checks off her wedding to-do list.
Put these tips to the test and start getting those RSVPs to your salon/spa. What are the strategies you have used in the past to market to brides? Let us know in the comments below, and we will be forever grateful.