Making the Most of Back to School

Making the Most of Back to School

It’s that time of year again when children, teens and college students head back to school. After the summer off and many days of fun in the sun, the launch of a new schoolyear is the day most kids anticipate and parents absolutely celebrate.

With the changing of the tides and a new season soon upon us, perhaps it’s time to transition your salon’s marketing efforts as well. With that in mind, consider these School Days promotions to help provide a proper send-off to summer:

Stocking up
Liter sizes of shampoo and conditioner offer a great savings and the perfect way to stock up for those who are heading off to college. Consider offering a back to school promotion for larger sizes of the basics or a discount for duos of any kind.

Spiffing up
After having the summer months off, it’s time to clean up the edges and trim the shaggy ends. Encourage clients that you haven’t seen in a while to come in for a haircut or to refresh their color. Even consider offering a family discount for multiple haircut bookings at once, reward multiple referrals, or initiate membership programs for blowouts, bang trims or regular haircuts that can be redeemed through the school year.

Undoing Damage
With salt air and summer sun comes damage to unprotected strands. While trimming unhealthy ends, consider offering deep treatment add-on services. This same school of thought can work wonders for promoting hair masks and other deep treatments for home care.

New Hues
Although the weather stays warm until early fall, start now to ramp up color services by making suggestions to darken up, even richen up for the coming cooler months. Recommend adding low lights, shifting to the cool side or going allover darker to color clients, planting the seed for the season ahead. Just be stocked up and ready to go, as your color-savvy clients may want to start the transition right away!

Offering Firsts
Not to be outdone by older kids, little tykes need haircuts too. Whether it a first haircut for little tots or a new look for the first day of pre-school, little ones like to be style’n too! And, if your salon offers kids’ cuts, this is the perfect time promote it.

Parental Pampering
Whether is a whole new look for mom or a much-needed massage for dad, kick off the new school year with some pampering for the parents too. After all, they survived having the kids off for the summer!

Now that you have some ideas for promotions, it’s time to ramp up your salon marketing efforts. This is where Client Connect comes in handy. Between client rewards programs for accumulating points or rewarding referrals, to the easy-to-use email reminders and newsletter templates in mass email, your School Days promotion is as easy as 1, 2, 3!


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