Haircuts are historically gendered: barbershops and clipper cuts for men — salons and shears for women. However, the reality is that some men have long hair and many women sport short clipper cuts, while some people prefer not to be generalized as one gender or another.
To help your salon offer pricing that is not based on a person’s gender but instead on the length of their hair, you’ll want to make a few tweaks to how your pricing is set up.
Go into your services in your Rosy account and change a men’s haircut to a short haircut and a women’s haircut to a long haircut; that way, you don’t lose the data. It’s up to you if you want to add a medium-length haircut or inactivate the kid’s cut option. You can still use any add-on services for special cases. Just make sure to mention the possibility of additional charges everywhere you list your pricing: website, social media, OCS, etc.
To add to or edit your existing services, follow these instructions: Adding/Editing Services.
Other salons have found hourly or time-based pricing to be a better way to charge more appropriately for their services. This time-based pricing is where your salon charges by the hour versus the type of service. So, if a stylist’s rate is $100 per hour, for example, and a haircut takes a half hour, then the client is charged $50 for that service, regardless of gender. Simple enough.
If you’d like to go with this pricing model for your salon, you’ll need to revisit your salon overhead costs and what each service provider charges per hour. Here’s how you can calculate that rate: Setting Salon Pricing.
Next, update your hourly rates in your setup. To change the service price for an individual employee or to do it for multiple team members, follow these instructions: Adjusting Service Prices.
TIP: unless it’s a quick bang or beard trim or neck cleanup, it’s suggested not to charge under a half hour for any booked service.
Now, let your clients know about your new pricing structure! Send a text, create a mass email, and add a custom message to your OCS login, appointment itinerary, confirmation email, and emailed receipts. Also, make it a point to reflect your pricing change in your client consultations during each visit.
What it comes down to is that pricing transparency leads to increased client loyalty. Salon clients appreciate knowing the cost of a service is based on the time and complexity of the service, and that’s why supporting hourly and gender-neutral pricing is essential.